Boost Your Sales Tickets with the Only Marketing and Sales Toolkit Designed by Mattress Retailers for Mattress Retailers
We Give Mattress Retailers a Proven Suite of Tools and Trainings So They Can Finally Start Generating Higher Ticket Sales With No Additional Work
Attract Quality Customers
Enhance Customer Value
Increase Customer Referrals
Does Any of This Sound Familiar?
Struggling to stand out in a crowded market and get your store noticed amidst the constant noise and competition?
Watching your advertising and marketing budgets balloon, with little to show in terms of increased foot traffic, leads, and sales?
Feeling like you're always playing catch-up when it comes to the latest digital marketing trends and technologies, unsure of where to focus your limited time and resources?
Dealing with inconsistent sales, where some weeks and months are feast and others famine, making it hard to forecast and plan effectively?
Desperate to find new ways to engage and convert today's fickle, distracted mattress shoppers who seem to value convenience and price over personal service?
If so, we have the answer!
Discover the Proven Sales, Marketing, and Customer Education Toolkit Smart Independent Mattress Retailers Are Using to Dominate Their Local Markets - Without Breaking The Bank!
Fast & Easy Integration
Create Higher Ticket Sales
Get More From Less
Every Month Get One Powerful New “Plug-and-Play” Tool to Boost Your Mattress Store Sales and Profitability!
The Mattress Retailer Toolkit (MRT) is for local, independent mattress retailers to help you run and grow your business.
We do this by giving members one new proven, “plug-and-play” tool each month that they can easily put to work in their store to increase sales and profits.
Lead generations tools.
Customer educational tools.
Customer assessment tools.
Advertising tools.
Marketing tools.
Sales tools.
If you were to create these tools on your own, you would have to invest hundreds, of not thousands of dollars, but as an MRT member, you get them for less $100 per month!
Just like your trusty toolbox at home that has everything you need to fix, adjust, and enhance, the Mattress Retailer Toolkit is your go-to resource for boosting your store's performance.
It’s the ultimate toolkit for the job of growing your mattress store—always reliable, always ready.
Here’s a Glimpse of What’s Inside the Mattress Retailer Toolkit...
The Sleep Better Pocket Guides
We have perfected the use of attracting quality customers with the use of helpful information in the form of our Sleep Better Pocket Guides.
These attractive easy-and-fast to-read guides puts invaluable knowledge in the hands of discerning consumers and instantly differentiate your store from typical retailers.
Attracting intelligent, thoughtful customers begins with providing authoritative, easy-to-understand information first—no sales pressure, just pure insight. It's not just about selling products; it's about nurturing smart buying habits and fostering long-term trust.
Exclusive Sales "Tool of the Month"
MRT members get exclusive access to our world-class sales “tool of the month” designed specifically for independent mattress retailers. Each month, we’ve done 95% of the hard work and give members a powerful and profitable new tool to help them better run and grow their mattress retail business.
Designed to be easily personalized to your business, simple, and fast to use, the MRT “tool of the month” requires minimal effort but promises maximum impact, transforming your approach to sales and marketing with strategies that are proven to work.
Whether you're aiming to captivate more walk-ins or boost your sales tickets, each tool can be seamlessly personalized to fit your business. From customizable marketing templates that resonate with your target market to sales scripts that turn inquiries into purchases, we've got you covered.
Exclusive Marketing & Sales Trainings
Each month, alongside our transformative "Tool of the Month," members of the Mattress Retailer Toolkit are invited to exclusive marketing & sales trainings. These sessions are designed to complement the tools we provide, ensuring you not only have the right resources but also the mastery to wield them effectively.
Led by our team of industry experts with a deep understanding of the mattress retail market, our live training sessions show you how to apply each tool in real-world scenarios, maximizing their potential to attract and convert customers.
These interactive sessions offer a unique opportunity for personalized guidance, allowing you to tailor strategies precisely to your business’s needs. You’ll learn innovative techniques to enhance your marketing and sales efforts, with actionable insights that can be implemented immediately.
The Place for Smart Mattress Retailers
When you join the Mattress Retailer Toolkit, you are also joining a private smart retailer community—a dedicated space crafted exclusively for independent mattress retailers.
Here, you’ll connect with peers driven by a passion for excellence in mattress retailing. Engage in rich discussions about industry trends, share innovative marketing strategies, and discover new product insights.
We’ve intentionally built our community outside of social media, so you can be free from distractions and endless advertisements.
It is a place where collective wisdom turns individual challenges into opportunities for growth. Participate in exclusive events and gain access to tailored resources that enhance your business operations. Join us and elevate your retail strategy, surrounded by forward-thinking professionals dedicated to redefining success in the mattress industry.
Get All This For Only $97 A Month!
What Others Are Saying:
Rae Eyer
Harrison Mattress, OH
The team at Mattress Retailer Toolkit has been instrumental in guiding me through the challenges of running my own business. Their expertise and tailored solutions have helped me streamline operations, improve leadership skills, and achieve greater success. They encourage critical thinking and process creation, providing invaluable support to any entrepreneur or business owner looking to elevate their business.
Jerry LeCompte
Naples Mattress, FL
Working with this team over the last decade has brought a fresh perspective to an industry that can be set in its ways. Their unique insights have been invaluable in improving the customer experience, enhancing team performance, and differentiating our company to new prospects. I highly recommend their services for anyone looking to innovate and excel in the retail mattress industry.
Joseph Clay
Count Sheep Mattress, AR
The guys at Mattress Retailer Toolkit consistently challenges me to think bigger, especially in terms of marketing and sales strategies. Their insights, stemming from direct application in the industry, are always ahead of the curve. After understanding my business, they advised me on expanding my store, which made perfect sense—I could only grow so much in my current footprint. Having their focused expertise on my business has been invaluable.
Tyler Rich
Mattress Central, WV
Mattress Retailer Toolkit is a rarity in the industry. Not only do they operate with integrity and stand their ground, but they also freely share ideas for the betterment of the industry. Their concepts and in-store experiences have pushed me to be a better owner and operator. They are the Golden Key for more success as a main street mattress retailer.
Stew Segura
Mattress Doctors, LA
Mattress Retailer Toolkit, a pioneering force in the mattress industry, sets the standard for independent mattress retailers. MRT is synonymous with success for locally-owned mattress stores, and their leadership has motivated many to align and join a community of entrepreneurs striving for excellence. Their authoritative voice in business topics and commitment to pushing boundaries have made them a respected expert team in our industry.
Pablo Hernandez
Mattress Makers, CA
I’ve known and have been working with the MRT team for 10 years now. They think differently and lead differently. Challenging our industry and me to reach new levels personally and professionally. They are a wealth of knowledge and have applicable experience in our business, not just theory. I’m so grateful to have a connection with them.
Wes Harrington
Bed Drs, AZ
The team at Mattress Retailer Toolkit always offers a warm welcome to their group and facilitates connections with fellow mattress retailers nationwide. Our collaborative discussions are incredibly valuable, exchanging practical strategies to accelerate business growth. I was particularly impressed by their provision of personalized books and brochures, which served as invaluable handouts, bolstering our reputation and underscoring our expertise in sleep and health.
Randy Thompson
Van Wert Bedrooms, OH
The group at Mattress Retailer Toolkit offers a fresh perspective to the small business community of mattress retailers, offering insights on how to work ON your business as well as IN your business. As a single-store owner, their information has provided me with a broader perspective on managing my business for greater profits and more satisfied customers. Mattress Retailer Toolkit's dedication to spending hours with mastermind groups and sharing that information with small retailers is invaluable for helping us grow our businesses.
Joshua Eves
All Sleep, CT
Everything that Mattress Retailer Toolkit puts out I look to read and take in. I'd be an idiot not to. When they speak and share wisdom with our industry I listen. I appreciate how they challenge me to implement new things I don't get from my vendors or haven't seen before. The whole team cares deeply about the success our independent mattress retailer community has and our position in the marketplace.
Questions?
What is the Mattress Retailer Toolkit, and how does it specifically benefit independent mattress retailers?
The Mattress Retailer Toolkit is a comprehensive suite of tools, resources, and training specifically designed to help independent mattress retailers enhance their sales, marketing efforts, and overall business performance. It offers proven strategies and industry-specific insights that directly address the challenges faced by mattress stores.
What types of resources and tools are included in the membership?
Members receive access to a sales "tool of the month,” marketing templates, sales strategies, Sleep Better Pocket Guides, and exclusive training sessions—all tailored to the unique needs of independent mattress retailers.
How often are new tools and resources updated or added to the toolkit?
New tools and resources are added monthly, ensuring members have constant access to the latest strategies and innovations in mattress retailing.
Can you explain how the Sleep Better Pocket Guides work to attract quality customers?
The Sleep Better Pocket Guides are informative booklets that provide valuable sleep-related content, positioning your store as a trusted authority in sleep solutions. They attract educated, discerning customers who value expert advice and quality products.
What kind of marketing and sales training can I expect, and how will it help my business?
The training sessions cover a variety of topics, from advanced sales techniques to digital marketing strategies. These trainings are designed to improve your team's skills, enhance customer interactions, and increase sales efficiency.
How does the exclusive member community benefit my everyday business operations?
The member community offers a platform for networking with peers, sharing best practices, and receiving support. It enables retailers to learn from each other's experiences and apply practical advice directly to their operations.
What makes the Mattress Retailer Toolkit different from other industry support tools and memberships?
Unlike generic retail tools, the Mattress Retailer Toolkit is specialized for independent mattress retailers, with tools and resources developed by industry experts. It focuses on both immediate sales improvement and long-term business growth.
How is the toolkit personalized to fit different sizes and types of mattress retail businesses?
The toolkit includes customizable templates and resources that can be adapted to suit the specific needs and scale of different mattress stores, from small boutiques to larger chains.
What are the membership fees, and what do they cover?
The $97 monthly membership fee covers all toolkit resources, monthly updates, access to the private community, and live training sessions.
Are there any additional costs?
There are unique optional opportunities available to members, including the ability to personalized the Sleep Better Pocket guides to your business.
Why should I become a member today instead of waiting?
Joining the Mattress Retailer Toolkit today rather than waiting allows you to immediately benefit from proven strategies to boost your sales and outpace competitors. Every day delayed is a missed opportunity for growth.
Starting now means you can quickly integrate cutting-edge tools, enhance customer experiences, and build valuable industry connections that will drive your business forward. In retail, timely action is crucial to lead rather than follow the market.
Plus, the price is the lowest price you'll ever be able to join at - as the value of the membership increases, the price will also increase.
If you cancel and rejoin later - you'll potentially be rejoining at a higher price.
What if I join and it’s not right for me?
If you own or run an independent mattress retail business, we are 99% certain that you will absolutely love the Mattress Retailer Toolkit. However, if for some reason, you're not 100% in love with MRT in any way - there's a super simple process inside the portal to cancel your membership. Please note, there are no refunds for any previously paid membership fees.
Can I use the content from MRT if I cancel?
Unlike some other services out there, we're not silly enough to think that you're going to stop using any of the content or templates you've downloaded once you cancel.
So, whatever you download during your time as a MRT member - you can keep using perpetually.
Keep in mind though that if you do cancel, you'll lose access to the MRT Portal and so you won't get access to any new content we create.
About the Mattress Retailer Toolkit Founders
Ben McClure
Ben McClure is co-owner of Gardner’s Mattress & More and co-host of the Lancaster Connects Podcast. During his 24 years in mattress retail, Ben has helped Gardner’s become a pillar of success among independent sleep shops across the country and Lancaster’s Favorite Mattress Store year over year locally. He cares deeply about excellent customer service, is an operations specialist and marketing automation expert.
Jeff Giagnocavo
Jeff Giagnocavo is a champion of small businesses and is a sales leadership expert. He is co-owner of Gardner’s Mattress & More. He has transformed customer experiences and impacted the lives of other retailers through his innovative marketing concepts and leadership. His passion is empowering business owners to become true investors in their enterprises, leading them to a fulfilling life of business ownership.
Mike Capuzzi
Mike Capuzzi is an author, marketing strategist, and short book publisher for business owners, entrepreneurs and CEOs looking to leverage the power of being a published author. Since 1998, Mike has helped thousands of business owners market their business more smartly. Mike is the author of 20 books, including two international Amazon # 1 Best Sellers, The 100-Page Book, and The Magic of Short Books.
