ATTENTION: INDEPENDENT MATTRESS RETAILERS!
Boost Your Mattress Sales & Profits Starting This Month!
Get the Monthly Tools, Trainings, and Tactics You Need to Sell More at Higher Margins, Without Extra Work
Does Any of This Sound Familiar?
Struggling to stand out in a crowded market and get your store noticed amidst the constant noise and competition?
Watching your advertising and marketing budgets balloon, with little to show in terms of increased foot traffic, leads, and sales?
Feeling like you're always playing catch-up when it comes to the latest digital marketing trends and technologies, unsure of where to focus your limited time and resources?
Dealing with inconsistent sales, where some weeks and months are feast and others famine, making it hard to forecast and plan effectively?
Desperate to find new ways to engage and convert today's fickle, distracted mattress shoppers who seem to value convenience and price over personal service?
Dear Fellow Mattress Retailer,
We know exactly how challenging it is to keep your store thriving in today’s competitive market. Every day, you’re faced with razor-thin margins, price-driven shoppers, and the constant pressure to stand out against big-box chains and online retailers.
You’ve poured your heart into your business—sacrificing time, energy, and money—all in the pursuit of driving more sales and running a profitable, thriving store.
But let’s be honest: it’s exhausting when the results don’t match your efforts.
You’ve probably asked yourself:
“How can I get more customers through the door without spending a fortune on advertising?”
“How do I consistently sell at higher margins without resorting to discounting?”
“How do I stay ahead of the latest trends without wasting time on strategies that don’t work?”
We understand your frustrations because we’ve been there too. And that’s why we created the Mattress Retailer Toolkit—a proven system designed by mattress retailers, for mattress retailers, to help you overcome these exact challenges.
With our monthly Tools, Trainings, and Tactics, you’ll have everything you need to:
Attract the right customers—those who value quality and service over price.
Sell more high-margin products with confidence and ease.
Outperform your competition and dominate your local market.
We’re not here to give you generic advice or complicated strategies that eat up your time. Instead, we offer simple, actionable solutions that are ready to implement and guaranteed to deliver results.
It’s time to take the guesswork out of growing your mattress business and start seeing the sales and profits you deserve.
Let’s get to work—together!
Based on over a decade of in-store research, testing, and refinement Mattress Retailer Toolkit (MRT) is the affordable way to boost success with your mattress store.
Since 2014, we’ve been working with local, independent mattress retailers to create effective and profitable advertising, marketing, and sales tools and strategies using our own businesses as the testing labs to discover what works and what doesn’t. This decade of research and development are condensed into Mattress Retailer Toolkit.
Based on our own results, and several member success stories, we have Mattress Retailer Toolkit is the mattress industry’s most effective and proven program for marketing a mattress store.
Whether you’re a start up with very little time and money, or an established retailer that isn’t growing at the rate you want, Mattress Retailer Toolkit gives you the tools, templates, and guidance you need to confidently implement a productive marketing plan for your business.
MRT Is Perfect For:
SINGLE STORE RETAILERS
multi store retailer
Furniture retailers
Industry Influencers
Industry Leaders
Factory Reps
Mattress Retailer Toolkit Gives You the Tools, Trainings, and Tactics You'll Ever Need to Profitably Scale Your Store to $1M, $2M, or Beyond!
The key word above is “Profitably” because no matter what the current size of your store is, you're no doubt working too hard not to be taking home the money you deserve.
When you join Mattress Retailer Toolkit, you’re not just getting another set of generic resources—you’re gaining access to a growing marketing and sales toolkit tailored to the unique needs of independent mattress retailers like you.
As an MRT member, you’ll have access to these member-only benefits designed to make an immediate impact on your sales and profitability.
Private, Member-Only MRT Community
Connect with fellow mattress retailers in our secure, private membership site—accessible through a web browser or our exclusive mobile app. Engage in meaningful discussions, share insights, and gain inspiration 24/7 from anywhere in the world, all within a safe and distraction-free environment designed for your success.
Get the
Profit Boosting Trifecta
Get instant access to three of the best and most profitable tools we’ve ever created—Come In Certificates™, Be Back Bucks™, and Come Back Cash™. These proven resources are designed to jumpstart your membership, helping you attract new customers, bring back undecided shoppers, and maximize the value of every sale.
Proven Sleep Better Pocket Guides
Attracting quality customers is easier when you have the right tools. Our Sleep Better Pocket Guides are a game-changer, helping you educate customers while setting your store apart as a trusted authority in the industry. These guides make it easy to connect with thoughtful shoppers who value expertise and service.
Valuable New
"Tool of the Month"
Every month, you’ll get a powerful, plug-and-play tool designed specifically for mattress retailers. From attention-grabbing lead generation campaigns to in-store sales scripts that close bigger deals, we’ve done 95% of the hard work for you. All you need to do is personalize it for your business and put it to work.
Exclusive
"Training of the Month"
You’ll never have to guess how to use the tools effectively. Each month, we host a member-only training session where we walk you through exactly how to apply the “Tool of the Month” and maximize its impact. These sessions are packed with actionable insights you can start using immediately to see real results.
Private
Retailer Roundtables
These are live sessions where you can ask questions, share ideas, and gain valuable insights directly from our team and other successful mattress retailers. These meetings are your chance to tackle challenges, get advice, and collaborate with like-minded professionals focused on growth and success.
Special
Guest Expert Sessions
Gain exclusive access to special guest expert sessions tailored specifically for mattress retailers. These sessions offer cutting-edge insights, innovative strategies, and actionable advice from industry leaders to help you stay ahead of the competition and grow your business.
Tailored Solutions for Local Mattress Retailers
Everything in the Mattress Retailer Toolkit is designed with Main Street mattress retailers in mind. Whether it’s attracting foot traffic, building customer loyalty, or driving repeat business, our tools and trainings address the specific challenges and opportunities you face every day as a local business owner.
Leverage a
Proven Brain Trust
Tap into the combined 50+ years of retail, marketing, and sales expertise from our leadership team. With years of experience driving success in the mattress industry, we bring you battle-tested strategies, insider knowledge, and practical advice that you can apply directly to your business.
The Cost of Doing Nothing Is Expensive!
Let’s be honest—running a mattress store is tough, and the competition isn’t going to let up anytime soon. If you choose to do nothing, here’s what could happen:
You’ll Keep Losing Sales to Competitors: Without the right tools and strategies, it’s easy for big-box retailers and online giants to steal customers right out from under you. Staying stuck in the same routine means missing out on opportunities to attract and convert high-value shoppers.
Your Margins Will Stay Slim—or Shrink Further: Constant discounting just to stay competitive is a losing game. Without a proven plan to sell at higher margins, you risk running a business that works hard but barely makes a profit.
Your Marketing Dollars Could Keep Going to Waste: Spending money on ads and promotions that don’t deliver results is frustrating and unsustainable. Without focused, effective strategies, your budget could continue to balloon while your sales stay flat.
Your Business Falls Behind: The market is evolving quickly, and mattress shoppers are more informed and demanding than ever. Ignoring proven, up-to-date strategies could mean falling further behind competitors who are willing to adapt and innovate.
The Stress and Frustration Won’t Go Away: Let’s face it: the sleepless nights worrying about your store’s performance won’t end unless something changes. Doing nothing means staying stuck in the same cycle, hoping for better results but never seeing them.
But it doesn’t have to be this way.
Mattress Retailer Toolkit was created to give independent mattress retailers like you the edge you need to thrive in today’s challenging market. You don’t have to keep struggling, guessing, or trying to
figure it all out on your own.
Act now, and take the first step toward a more profitable, stress-free future.
Inaction is the only choice that guarantees no change.
Let’s make this month the one where you take back control and start seeing the results you deserve.
There Is Nothing Like
Mattress Retailer Toolkit
There is no other resource for mattress retailers like Mattress Retailer Toolkit. As an MRT member, you’ll enjoy these game-changing benefits:
Proven Sales Tools Delivered Monthly: Receive ready-to-use, plug-and-play tools designed to attract quality customers and close more sales.
Exclusive Marketing & Sales Trainings: Learn exactly how to apply each tool for maximum impact, with actionable strategies you can implement at once.
Boost Your Profits Without Extra Work: Simplify your marketing and sales efforts while consistently increasing revenue and margins.
Set Yourself Apart from the Competition: Leverage powerful resources like the Sleep Better Pocket Guides to position your store as the trusted local authority.
Access to a Private Retailer Community: Collaborate with other forward-thinking mattress retailers to share ideas, solve challenges, and stay inspired.
Save Time and Money: No more wasting hours or dollars on ineffective strategies—we’ve done the hard work for you.
Stay Ahead of Industry Trends: Always have the latest tools, tactics, and insights to keep your store thriving in a competitive market.
Flexible, No-Risk Membership: Enjoy all these benefits for just $97/month with no long-term commitment, and the ability to cancel anytime.
Don’t just survive in the mattress retail industry—thrive with the support and resources of the Mattress Retailer Toolkit.
No Hassles, No Commitments. Your Membership Is Always in Your Control
We understand that making an investment in your business can feel like a big decision. That’s why we’ve made joining Mattress Retailer Toolkit as simple and worry-free as possible. Here’s the deal:
No Long-Term Contracts: You’re never locked into a commitment. Join on a month-to-month basis and enjoy full access to all the tools, trainings, and resources we offer.
Cancel Anytime, Instantly: If you ever decide MRT isn’t the right fit for your business, you can cancel your membership with just the push of a button—no awkward phone calls, no emails, no hassles.
Membership on Your Terms: Stay as long as you’re seeing value (and we’re confident you will!). You’re always in control of your membership.
We’ve built MRT to deliver measurable results, and we’re confident you’ll see the impact on your sales and profits right away. But if at any point you feel it’s not for you, you have the freedom to cancel—quickly and easily.
It’s our way of making sure the decision to join MRT is entirely risk-free and completely focused on what works for you.
Act Now and Get 3 Valuable Bonus Tools Instantly!
Don’t wait another day to transform your mattress store into a high-performing, profit-generating business.
When you join the Mattress Retailer Toolkit today, we’ll reward you with three exclusive bonus gifts—designed to start boosting your sales and profits at once.
Bonus #1: Come In Certificates™
Attract new customers like never before with this proven
tool. These customizable certificates are designed to drive foot traffic to your store, making it easy for you to connect with local shoppers and turn them into paying customers.
Bonus #2: Be Back Bucks™
Bring hesitant shoppers back to your store with this
powerful follow-up tool. Be Back Bucks™ give your potential customers a reason to return and complete their purchase, helping you close more deals and increase conversions.
Bonus #3: Come Back Cash™
Get more from your existing customers with this creative
loyalty tool. Encourage repeat visits and additional purchases by rewarding your customers with Come Back Cash™, turning satisfied shoppers into lifelong buyers.
These bonuses alone are worth hundreds of dollars and are proven strategies for generating new business and maximizing the value of every customer.
Don’t Miss This Opportunity to Boost Your Sales and Profits!
Join Mattress Retailer Toolkit today for just $97/month, and get instant access to these valuable tools, along with your 3 bonus tools and access to our expert trainings.
It’s time to take control of your store’s success, and we’re here to help you every step of the way.
Click the button below to join now and start seeing results this month.
What Members Are Saying...
Rae Eyer
Harrison Mattress, OH
The team at Mattress Retailer Toolkit has been instrumental in guiding me through the challenges of running my own business. Their expertise and tailored solutions have helped me streamline operations, improve leadership skills, and achieve greater success. They encourage critical thinking and process creation, providing invaluable support to any entrepreneur or business owner looking to elevate their business.
Jerry LeCompte
Naple Mattress, FL
Working with the team at Mattress Retailer Toolkit over the last decade has brought a fresh perspective to an industry that can be set in its ways. Their unique insights have been invaluable in improving the customer experience, enhancing team performance, and differentiating our company to new prospects. I highly recommend their services for anyone looking to innovate and excel in the retail mattress industry.
Tyler Rich
Mattress Central, WV
The team at Mattress Retailer Toolkit is a rarity in the industry. Not only do they operate with integrity and stand their ground, but they also freely share ideas for the betterment of the industry. Their concepts, tools, insights, and in-store experiences have pushed me to be a better owner and operator. They are the Golden Key for more success as a main street mattress retailer and I could not recommend MRT more for retailers.
Stew Segura
Mattress Doctors, LA
Mattress Retailer Toolkit sets the standard for independent mattress retailers. Mattress Retailer Toolkit is synonymous with success for locally-owned mattress stores, and their leadership has motivated many to align and join a community of entrepreneurs striving for excellence. Their authoritative voice in business topics and commitment to pushing boundaries have made them a respected expert team in our industry.
Pablo Hernandez
Mattress Makers
I’ve known and have been working with the Mattress Retailer Toolkit team for 10 years now. They think differently, do differently, and lead differently. They challenge our industry, my team, and me to reach new levels of success, personally and professionally. They are a wealth of knowledge, outside-the-box ideas that work, and have applicable experience in our business, not just theory. I’m so grateful to be part of MRT.
Wes Harrington
Bed Drs., AZ
The team at Mattress Retailer Toolkit always offers a warm welcome to their group and facilitates connections with fellow mattress retailers nationwide. Our discussions are incredibly valuable, exchanging practical strategies to accelerate business growth. I was particularly impressed by their pocket guides which serve as invaluable handouts, bolstering our reputation and underscoring our expertise in sleep and health.
Marni Kirby
SerenitySleep Solutions, MI
I'm so happy I joined! I love watching the tools work! I believe it is crucial to stay connected and continue to learn from experts and each other, no matter where you are at with your business, or your skill level. I am learning so much already! I appreciate you all!
Joshua Eves
All Sleep, CT
Everything the team at Mattress Retailer Toolkit puts out I look to read and take in. I'd be an idiot not to. When they speak and share wisdom with our industry I listen. I appreciate how they challenge me to implement new things I don't get from my vendors or haven't seen before.
Randy Thompson
Van Wert Bedrooms, OH
MRT offers a fresh perspective to mattress retailers, offering insights on how to work ON your business as well as IN your business. As a single-store owner, their information has provided me with a broader perspective on managing my business for greater profits and more satisfied customers.
STILL NOT SURE?
Frequently Asked Questions
Question 1: What is the Mattress Retailer Toolkit, and how does it specifically benefit independent mattress retailers?
Mattress Retailer Toolkit is a comprehensive suite of tools, resources, and training specifically designed to help independent mattress retailers enhance their sales, marketing efforts, and overall business performance. It offers proven strategies and industry-specific insights that directly address the challenges faced by mattress stores.
Question 2: What types of resources and tools are included in the membership?
Members receive access to a "tool of the month,” marketing templates, sales strategies, Sleep Better Pocket Guides, and exclusive training sessions—all tailored to the unique needs of independent mattress retailers.
Question 3: How often are new tools and resources updated or added to the toolkit?
New tools and resources are added monthly, ensuring members have constant access to the latest strategies and innovations in mattress retailing. Every member has the entire month to download the tool before its replaced by the next month's tool.
Question 4: Can you explain how the Sleep Better Pocket Guides work to attract quality customers?
Sleep Better Pocket Guides are informative booklets that provide valuable sleep-related content, positioning your store as a trusted authority in sleep solutions. They attract educated, discerning customers who value expert advice and quality products.
Question 5: What kind of marketing and sales training can I expect, and how will it help my business?
The training sessions cover a variety of topics, from advanced sales techniques to digital marketing strategies. These trainings are designed to improve your team's skills, enhance customer interactions, and increase sales efficiency.
Question 6: How does the exclusive member community benefit my everyday business operations?
The member community offers a platform for networking with peers, sharing best practices, and receiving support. It enables retailers to learn from each other's experiences and apply practical advice directly to their operations.
Question 7: What makes MRT different from other industry support tools and memberships?
Unlike generic retail tools, Mattress Retailer Toolkit is specialized for independent mattress retailers, with tools and resources developed by industry experts. It focuses on both immediate sales improvement and long-term business growth.
Question 8: How is the toolkit personalized to fit different sizes and types of mattress retail businesses?
The toolkit includes customizable templates and resources that can be adapted to suit the specific needs and scale of different mattress stores, from small boutiques to larger chains.
Question 9: How is the toolkit personalized to fit different sizes and types of mattress retail businesses?
The $97 monthly membership fee covers all toolkit resources, monthly updates, access to the private community, and live training sessions for you and your team members.
Question 10: Are there any additional costs?
There are unique optional opportunities available to members, including the ability to personalize the Sleep Better Pocket guides to your business.
Question 11: Why should I become a member today instead of waiting?
Joining Mattress Retailer Toolkit today rather than waiting allows you to immediately benefit from proven strategies to boost your sales and outpace competitors. Every day delayed is a missed opportunity for growth. Starting now means you can quickly integrate cutting-edge tools, enhance customer experiences, and build valuable industry connections that will drive your business forward. In retail, timely action is crucial to lead rather than follow the market. Plus, the price is the lowest price you'll ever be able to join at - as the value of the membership increases, the price will also increase. If you cancel and rejoin later - you'll potentially be rejoining at a higher price.
Question 12: What if I join and it’s not right for me?
If you own or run an independent mattress retail business, we are 99% certain that you will absolutely love Mattress Retailer Toolkit. However, if for some reason, you're not 100% in love with MRT in any way - there's a super simple process inside the portal to cancel your membership. Please note, there are no refunds for any previously paid membership fees.
Question 13: Can I use the content from MRT if I cancel?
Unlike some other services out there, we're not silly enough to think that you're going to stop using any of the content or templates you've downloaded once you cancel. So, whatever you download during your time as a MRT member - you can keep using. Keep in mind though that if you do cancel, you'll lose access to the MRT Community and so you won't get access to any new content we create.
Read Our Book for Free!
Get 52 Powerful Tips to Grow Your Business
This little book offers 52 tried-and-true tips designed specifically for local, independent mattress stores. Discover powerful strategies to stand out, attract new customers, and boost your sales. From personalized customer experiences to innovative marketing tactics, this guide provides everything you need to elevate your business and make more money.
Meet the Team
Jeff Giagnocavo
Co-Founder
Jeff is a champion of small businesses and is a sales leadership expert. He is co-owner of Gardner’s Mattress & More. He has transformed customer experiences and impacted the lives of other retailers through his innovative marketing concepts and leadership. His passion is empowering business owners to become true investors in their enterprises, leading them to a fulfilling life of business ownership.
Mike Capuzzi
Co-Founder
Mike is an author, marketing strategist, and short business book publisher for business owners, entrepreneurs, and CEOs looking to leverage the power of being a published author. Since 1998, Mike has helped thousands of business owners market their business more smartly. Mike is the author of 20 books, including two international Amazon # 1 Best Sellers, The 100-Page Book, and The Magic of Short Books.
Ben McClure
Co-Founder
Ben is co-owner of Gardner’s Mattress & More and co-host of the Lancaster Connects Podcast. During his 24 years in mattress retail, Ben has helped Gardner’s become a pillar of success among independent sleep shops across the country and Lancaster’s Favorite Mattress Store year over year locally. He cares deeply about excellent customer service, is an operations specialist and marketing automation expert.
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